We grew up in Sydney, so this is the collection where we just make t-shirts about stuff we see around us. Ibis birds going through the bins at Circular Quay. Magpies running the local reign ...
We grew up in Sydney, so this is the collection where we just make t-shirts about stuff we see around us. Ibis birds going through the bins at Circular Quay. Magpies running the local reign of terror for six weeks a year. The particular energy of a Bunnings car park on a Saturday. TV shows that made sense to us and probably nobody else. Printed in our Sydney studio since 2011.
The Australiana collection sits between two poles and avoids both. On one side, the kangaroo-and-boomerang tourist souvenir shirts that no Australian has ever actually worn. On the other, the Made In China "I Love Oz" rubbish with a cartoon koala. What's in between is what we make: funny Australiana tees with actual local references, designed by people who have lived here their whole lives, printed on AS Colour blanks in Sydney. The sort of thing that gets a nod of approval from someone at a pub rather than a polite smile from someone at baggage claim.
A big chunk of the collection is native bird and animal humour, which is its own genre in Australia for good reason. The Flamin' Galah Hoodie, the Space Kookaburra Tee, the various ibis and magpie designs. Drop bears, wombats, cockatoos, goannas, everything. If an Australian animal has done something ridiculous or the country's relationship with it is funny, we've probably got a tee about it.
Also here: shirts about the specific phrases, shows and cultural moments that are ours. The Yeah Nah Tee, our Australian politics tees, references to shows you grew up on, the particular Australian version of pop culture jokes. If you have to explain the joke to a non-Australian, you'll probably find it somewhere in this collection.
We can't say these are Made in Australia because AS Colour's blanks come from overseas, which is how the entire local industry works. What we can say is every tee in this collection is designed in Sydney, printed in Sydney, and the blanks are Amfori BSCI audited, Better Cotton Initiative certified, and OEKO-TEX Standard 100 certified. Made to order, no deadstock, nothing sitting in a warehouse. Sustainable Jungle named us as one of Australia's sustainable graphic tee brands. The supply chain holds up.
The Australiana range runs XS through 5XL across regular, oversized and long sleeve fits, with crops available on most designs. All unisex, all printed on AS Colour blanks so the fit is consistent across the collection. Free standard shipping on Australian orders over $85. International with Australia Post International. Production takes up to 7 business days in Sydney before orders ship.
Australiana is a genre of clothing and art that celebrates Australian identity through local references, native wildlife, cultural moments and distinctly Australian humour. It's broader than tourist-shop patriotism and usually made by Australians for Australians, with designs that land because the reference is genuine rather than exported. Our Australiana collection sits firmly in this space, focused on humour and wildlife rather than flags and slogans.
For custom pet portraits (including Australian pets, we've done our share of cattle dogs and cockatoos), that's the Badly Drawn Pet product line. For other custom design requests, get in touch.
