Our story
We're a small, completely independent label that's been doing things our own way since 2011. No mass production, no middlemen, no compromise.
Every garment is printed to order by hand in Sydney using ethically sourced, OEKO-TEX inks, so we make less waste and you get something made just for you. Along the way we've raised over $30,000 for charity, and we're not done yet.
Lonely Kids Club was the dream of a confused boy called Warwick who dealt with his social awkwardness by wearing cool T-shirts. One day he decided he actually wanted to make the cool T-shirts. It did not go well initially. Thankfully, our sloth Cecil was picked up by small Facebook groups and became popular as a jumper to wear with leggings and the rest is history.
We have full transparency over every stage of our manufacturing process, across all our products from our graphic hoodies to our bird T shirts to ensure ethical production, and fair treatment to everyone involved in the process. We also print on order to be more sustainable and have environmental impact reduction processes in place to reduce our carbon footprint.
We have an ongoing generous rewards program which allows you to earn points which you can use for discounts on our cool hoodies, funny t-shirts or our retro collection. You can even earn points just by creating a new account if you haven't already.