I’ve been spending every second day at a café I love in Chatswood run by a delightful Indian women who always makes an effort to ask how my day is going. I’ve been there with my notebook and pen trying to brainstorm some fun new ideas for the brand. I want to be constantly evolving and expanding like an obese boy who was introduced to radioactive material. Or maybe a radioactive cake. I don’t know. But anyway I have put a really cool new idea together I’m going to introduce to everyone soon. In the meantime I was running ideas past one of the label kidz that adds me on Facebook (You know who you are) and she thought it might be fun to explain the backstory to each range. While usually there are crazy epic backstories to each range, the Rainbow Cecil range was made because my dad’s name is Cecil and I jokingly wanted to insinuate he’s gay. This happened around the same time the people at The Oxford St Design Store were asking me if I could put a new range together for them to stock so it all kind of worked together. Also I if I released a second batch with four new colours it could be a double rainbow. And everyone knows how special they are.
– Lonely Kids Club | Boutique Clothing Label
Picture by Angie: