The latest range really came about because I’ve been thinking so much about what I genuinely like to wear myself and honestly on a brisk day I love nothing more than some skinny jeans, black Nike free runners & a comfy jumper. Or maybe swap the Nikes for desert boots, and the jumper for a button-up shirt & parka jacket. I feel like whenever I’ve made what I genuinely like and believe in, everyone have gotten behind it so that’s been the primary focus for this range. To start with we have the classic comfy jumpers, and some new slightly “trendier” ones to wear out and about at box socials etc. I’ve also got a crazy rad varsity jacket and jumper that are super comfortable and literally feature dogs in firefighter uniforms. Yeah. They might sell-out first. I had fun with that one. Next in the range we have snazzy parka jackets that I think are just the bomb. I fixed up the pockets and re-structured the hood as well. I made one super trendy with a tropical inner lining, and one super funky and crazy because I think LKC walks the boarder between both and I love it and embrace it. For whatever reason I haven’t really been digging printed tees as much as usual recently, so for this range kept the tees restricted to just the Simpsons pocket tees, because I want to wear my cherished 90’s nostalgia on me in a nice subtle way and truthfully I can’t wait to finish having them hand-sewn. I’ve also swapped these tees up so they’re a slightly looser fitting and a little thicker so everyone will be set this winter. This will be one of my favourite ranges to date, and I feel my most refined with the brand thus far. Thanks so much to everyone for sticking around so far and letting me continue to do this, without having to sell out on any of my principles. I’ll never stop pushing myself to make something really amazing for you guys. And remember that if you ever want anything, you can always email me or message me or whatever. I always reply. Oh also you can expect the range to drop early May.
Double also, I just announced the winter range launch party, it’s going to be happening at OAF Gallery again on the 16th of May and you can RSVP to by clicking anywhere hereeeeee. Also thanks to everyone who already has – I’m stoked it already has over 100 people going.
– Lonely Kids Club