New Item 1: Parachute Sloths


My original idea with creating my own fabric textiles was to craft them all into one continuous story, which played out range by range. The first of these fabrics being Sloths In Space, where the sloths were lost in space looking for Cecil.

I couldn’t come up with a follow up design I was happy with, so I shelved the idea. Years later, I’ve been working with Oleg a lot on stuff like the Varsity Jackets, so I threw the concept his way, and we finally came up with the next part of the sloth story: Floating back down to earth from space via parachutes & balloons.

We tried really adding a lot of personality into this design, so it didn’t just feel like another pattern. So we spaced everything out a lot, and added a lot of variation with the sloths and background elements. It just feels a bit more like you’re watching a scene unfold this way, and I really like it.

Anyway I decided it’d be amazing for a soft winter jumper so I worked out how to make one and it went v well. But also v slow. Which is why we split up Winter into two ranges. But yeah it’s really nice as a jumper, the textile design suits the product really well and I’ve come to realise that’s one of the biggest things to strive for if you’re trying to create nice clothes for nice people to wear.

You can see it in detail here:


– Warwick